Inspired by the extraordinary sacrifices made by frontline workers during the COVID-19 pandemic, combined with their own lived experiences as both patients and a clinician, Don Amal Francis and Dr Janindra Warusavitarne set out to capture and showcase the amazing public support around the world.

Personally contributing over £1 million, the initiative became a resounding success, reaching more than three million people across eighteen countries.

It soon became clear, however, that while public campaigns could inspire public positivity, delivering meaningful and measurable impact to those individuals making the difference would require a new approach that would need to be far more focused and personal.

As a practising NHS surgeon, and both having been patients themselves, Janindra and Don naturally turned their efforts towards focusing on recognising and supporting healthcare staff.

In partnership with staff, patients, and healthcare leaders, they developed HUMAN by ShareGratitude: a simple yet revolutionary, safe, and accessible way for appreciation to reach staff through personal messages and small token gifts, delivered one-to-one, and in real time, directly to their mobile phones.

What began as a public campaign has evolved into a global movement of appreciation and support for carers, powered by a uniquely transformative tool for staff recognition and engagement, restoring the human connection at the heart of healthcare.